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Title
BANK CREDIT CARD USERS: AN UPDATED PROFILE.
Authors
Adcock Jr., William O.; Hirschman, Elizabeth C.; Goldstucker, Jac L.
Abstract
Demographic and qualitative profiles of current bank credit card users are developed. These results are compared to earlier profiles developed during the introductory stage of bank credit cards, and implications are considered for the life cycles of marketing strategies as a financial service innovation moves from the introductory to the mature stages of the adoption cycle.
Publication
Advances in Consumer Research, 1977, Vol 4, Issue 1, p236