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- Title
Innovation in Indian Small Scale Industries: Case Study of Cosmetics Small Scale Industry in Mumbai.
- Authors
Baghel, Deepmala; Parthasarthy; Gupta, Meenakshi
- Abstract
This paper presents five case studies of innovation practices by MSME entrepreneurs in cosmetics industry in India. In an industry highly conscious of brand, five enterprises selected for the study are shown to have successfully adopted the products, interfaced with the government labs for product testing, marketed the products through Internet, and have operated successfully with informed users of these products such as beauty parlors and the like. The cases highlight the problems and possibilities of innovative behavior in MSMEs.
- Publication
ASCI Journal of Management, 2011, Vol 41, Issue 1, p91
- ISSN
0257-8069
- Publication type
Academic Journal