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- Title
STUDENT FAVORITE: FACEBOOK AND MOTIVES FOR ITS USE.
- Authors
Sheldon, Pavica
- Abstract
A survey with 172 students was conducted at Louisiana State University to see what students' motives are for using the Facebook, how individual differences relate to motives for Facebook use, and to what extent motives and individual differences can predict attitudinal and behavioral outcomes of Facebook use. In light of the uses and gratification theory, the study found that people go to Facebook to fulfill needs traditionally fulfilled by other media but for their interpersonal communication needs first (relationship maintenance). Women were more likely to go to Facebook to maintain existing relationships, pass time and be entertained. On the other hand, men were more likely to go to Facebook to develop new relationships or meet new people.
- Publication
Southwestern Mass Communication Journal, 2008, Vol 23, Issue 2, p39
- ISSN
0891-9186
- Publication type
Academic Journal