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- Title
The Benefit Analysis of Beer Festival of Host City: Comparison between the Munich Oktoberfest and the Qingdao International Beer Festival.
- Authors
ZONG, Gang; ZHAO, Xiaodong
- Abstract
Festival culture has a long history in China and there are many unique tourism festivals in it. With the deepening of reform and opening up as well as the gradually improving of people' s living standards, event tourism has become an effective way to celebrate a feast day in many Chinese families and it also becomes a hot pursuit by many tourist cities. The festivals & special events is a fast-growing industry and plays an important role in contributing to the commercial and tourism industries. Beer Festival is a special industry concentrated with both product-oriented and consumer-oriented. So, it has powerful affection on industries associated with the beer industry and other aspects of the host city. With the fast-growing of Beer Festival, the impact of it on the host city is more and more worth studying. This article focuses on the impact of Beer Festival on the host city. To analyze the impacts on the host city systematically, it chooses two famous Beer Festivals home and abroad as typical cases-Munich, Germany Beer Festival and Qingdao International Beer Festival. On the respect of research method, this paper selects 17 reaction factors related to Beer Festival's development and creates a model to compare them. The major conclusions of this study are as follows & First of all, Beer Festival has the following positive significance on the host city & 1) it can drive the economic development of the host city; 2) it may enhance the image of the host city; 3) it can strengthen the overall competitive power of the host city. At the same time, Beer Festival also has some negative impact & 1) Beer Festival may disturb the normal life of the residents and the public security, and worse stiil, it may damage the ecological environment of the host city to some extent; 2) there may exist crowing-out effect and valley eefect for the host city. After a trade-off, the positive impact of Beer Festival on the host city far outweighs the negative impact. Therefore, the host city should actively develop the beer tourism industry under the guidance of a rational policy. Unlike past studies which only focus on the old ideas of development countermeasures of event tourism, this paper is based on the comparison of two separate beer festivals of tourism products. At last, it finds a way to classify the level of the eefect on the host city, which is the novelty of this article. The result may help the host city to have clear understanding of festivals' impacts, to enhance the advantage and to avoid the disadvantage. Furthermore, it wiil make the city much more beautiful and prosperous.
- Publication
Tourism Tribune / Lvyou Xuekan, 2013, Vol 28, Issue 5, p72
- ISSN
1002-5006
- Publication type
Academic Journal
- DOI
10.3969/j.issn.1002-5006.2013.05.008