Your institution may have access to this item. Find your institution then sign in to continue.
Title
Is Neuromarketing Modern-day Snake Oil?
Authors
Schultz, Don
Abstract
The article focuses on the linking social theory with affective and social neuroscience. It is stated that the advertising and marketing practitioners are the snake oil salesmen" in the rational and emotional areas and not the neuroscientists, who are bringing the hard light of day to all the developed mysterious concepts as they promised to be able to classify rational and emotional advertising effects.