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- Title
KONAKLAMA İŞLETMELERİNDE TUTUNDURMA FAALİYETLERİ VE TRAKYA'AKİ OTELLER ÜZERİNE BİR ARAŞTIRMA.
- Authors
Gönenç Güler, Emel
- Abstract
As an important service sector, hospitality industry requires a developed promotion strategy to be able to survive, compete and supply the tourists with the products and services so as to make sure that tourists purchase the given products and services. The promotion strategy would be more effective if the promotion activities were considered important, reserved adequate budget, followed the innovation and changes in the sector and communicated the whole strategy to the managers and the employees. Thrace Region's being a significant border zone connecting Turkey to Europe (two million people cross the Edirne-Kapıkule border every year) coupled with its proximity to Istanbul- a key metropolitan- and ever increasing potential for tourism and trade eventually led the studies to be performed in this region. In this study, the promotion activities of the hotels in Edirne, Tekirdağ and Kırklareli have been examined in the whole region. The questionnaire technique has been dispensed to the hotel managers as a tool of data collection in the research which was later analyzed by SPSS 11.5 Statistics software. Following the research, the promotion activities to be conducted have been defined; related deficiencies have been discovered with some suggestions developed to boost the promotion strategy in the hotels of Thrace Region.
- Publication
Marmara University Journal of the Faculty of Economic & Administrative Sciences, 2009, Vol 27, Issue 2, p233
- ISSN
1300-7262
- Publication type
Academic Journal