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- Title
Online Alışveriş Niyetini Etkileyen Faktörlerin Planlı Davranışlar Teorisi ve Teknoloji Kabul Modelinin Entegrasyonu ile İncelenmesi.
- Authors
ŞIKER, Üyesi Perihan; ÜLGER, Hülya Tuğçe
- Abstract
With the emergence of changes and innovations that show continuous improvement in e-commerce, consumers ' perspectives are changing from day to day. The main purpose of this study is to determine the factors effecting the purchasing behavior of the consumers who are shopping online and to investigate whether the participants look at these factors differently on a gender basis. For this purpose, the questionnaire was prepared by taking into consideration the technology acceptance model and planned behavior theory widely used by researchers in the literature in general and applied to academic and administrative personnel at Nigde Ömer Halisdemir University. According to the results of the research, there were statistically significant differences in the satisfaction, subjective norm and perceived confidence factors perceived among sexes in consumers ' online buying behavior. In addition, it has been determined that the most important factor in terms of behavioral intentions is perceived usefulness.
- Publication
Afyon Kocatepe University Journal of Social Sciences / Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi, 2019, Vol 21, Issue 4, p1246
- ISSN
1302-1265
- Publication type
Academic Journal
- DOI
10.32709/akusosbil.525419