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- Title
Increasing the Opportunities of the Internet as a Contemporary Advertising Medium.
- Authors
Jakštienė, Sandra; Susnienė, Dalia; Narbutas, Valdas
- Abstract
Today we can clearly state that fast development of the Internet opens up marketing opportunities for business. The Internet single-sidedly conquers an increasingly larger segment in businesses' marketing programmes. This is understandable, as more and more marketing executives have convinced themselves that the Internet, as an advertising communication channel, is able to put business advertising projects into practice more cheaply and efficiently. Therefore, most often advertising on the Internet becomes the means of communication of such projects. Most writers admit that it is those businesses using the Internet present themselves to the surrounding world as contemporary ones, perceiving the tendencies of the world economy and moving step in step with time.
- Publication
Socialiniai Tyrimai, 2008, Vol 2008, Issue 4, p63
- ISSN
1392-3110
- Publication type
Academic Journal