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- Title
The pitch and business plan for investors and partners.
- Authors
Boni, Arthur A.
- Abstract
This article covers the essentials of constructing and delivering a "pitch" of a business opportunity to potential investors or corporate partners. We advocate constructing an effective pitch first and then using that as a guide to prepare your business plan. The content of the pitch itself as described herein in effect comprises the elements to be incorporated into a business plan as a more comprehensive documentation of the business. Therefore, focusing efforts on creating and delivering the components of a compelling pitch will provide the essence of what you will then need to put into prose as a business plan. So, our mantra is "pitch then plan," i. e. don't waste your time writing prose until you know what you need to write. Furthermore plans change many times between the first writing and successful implementation.
- Publication
Journal of Commercial Biotechnology, 2012, Vol 18, Issue 2, p38
- ISSN
1462-8732
- Publication type
Academic Journal
- DOI
10.5912/jcb.509