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- Title
Leadership Roles of Peng Liyuan as China's First Lady.
- Authors
Dexin Tian; Lijuan Deng
- Abstract
This study aims to explore the female leadership role of Peng Liyuan as China's "First Lady" by analyzing a 6-episode China Central Television (CCTV) series and the corresponding media reports and audience responses. Based on Nye's (2006b) power and leadership theory and with online field observation and content analysis, this study finds that First Lady Peng Liyuan assists her husband with his cultural diplomacy by showcasing the beauty of Chinese culture and, thus, adding charm to President Xi and improving China's overall image with her international appeal. In addition, with her unique charm and charismatic approach Peng has demonstrated her value and contributions as a humanitarian activist at home and abroad, through which she helps to adjust the domestic and international perception towards and recognition of the positive aspects of China.
- Publication
China Media Research, 2018, Vol 14, Issue 3, p8
- ISSN
1556-889X
- Publication type
Academic Journal