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- Title
Relationship between Impulsivity, Value Orientations and Impulsive Buying.
- Authors
Sokić, Katarina; Korkut, Darija; Šestanović, Aljoša
- Abstract
The aim of this study was to examine the role of impulsivity and value orientations in impulsive buying on a convenience sample from the City of Zagreb (N = 220, 44% male), ages ranged from20 to 55 years (mage = 26.07, sd = 7.14). A Barratt impulsivity scale, Buying Impulsivity Scale, and Value Orientation Scale was administered. The result showed that impulsive buying is associated with attention,motor and non-planning impulsivity. Also, the results have revealed a positive association between impulsive buying tendencies and hedonistic value orientation. Hierarchical regression analysis showed that motor and non-planning impulsivity, but not attention impulsivity, positively predict impulsive buying tendencies. Additionally, impulsivity and value orientations explained 35% of the variance in impulsive buying tendencies. The results suggest that impulsive buying behavior is primarily associated with a hedonistic value orientation.
- Publication
Managing Global Transitions: International Research Journal, 2020, Vol 18, Issue 3, p195
- ISSN
1581-6311
- Publication type
Academic Journal
- DOI
10.26493/1854-6935.18.195-210