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- Title
CHARACTERISTICS OF RESITA CONSUMERS' BEHAVIOUR IN THE PRESENT ECONOMIC CONTEXT.
- Authors
MANCIU, Venera
- Abstract
There are numerous studies regarding the analysis of consumers' behaviour. This theme is of the highest interest in any period of the economy, be it crisis or boom. Obviously, we all are consumers and thus we are all interested in this subject. The consumption of goods and assets is an activity that we all perform during our entire life and influences our way of thinking, mood, manner of promoting ourselves in society, and leisure spending. The purchasing and consumption behaviour is underlain by the system of needs each individual takes into consideration. It is known that behaviour is determined by generally valid values or principles, and they vary depending on the individual and the culture to which he belongs.
- Publication
Annals of Eftimie Murgu University Resita, Fascicle II, Economic Studies, 2012, p499
- ISSN
1584-0972
- Publication type
Academic Journal