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- Title
La Comunicación Corporativa y la Responsabilidad Social Empresarial (RSE).
- Authors
Briceño, Sonia; Mejías, Iraida; Moreno, Fidel
- Abstract
The object of the present investigation is to consider the importance that the communication like transverse axis in an organization has and managerial tool that supports the spreading and appropriation of ethical and socially responsible practices. Between the results obtained after made theoretical reflection the necessity that can affirm all the actors of the organization must become jumbled in the communication of strategic plan of the organization, developing successful strategies of good practices, in the search of answers opportune and adapted to the requirements of the society.
- Publication
Revista Daena: International Journal of Good Conscience, 2010, Vol 5, Issue 1, p37
- ISSN
1870-557X
- Publication type
Academic Journal