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- Title
An Investigation On Residential Solar Power Systems (SPS) Install Intention: View from an Emerging Market.
- Authors
Pui-Pui Thong; Yen-Nee Goh; Cheng-Ling Tan; Ariffin, Shaizatulaqma Kamalul
- Abstract
Purpose: In this study, the effect of perceived benefits and perceived trust on attitudes toward residential solar power systems was analyzed. The effect of attitudes, environment value, perceived cost and awareness on residential SPS install intention were also investigated where an empirical model was proposed. Design/methodology/approach: A self-administered questionnaire was designed and a survey to 248 respondents was conducted in Penang, Malaysia through convenience sampling. Statistical Package for the Social Sciences (SPSS) and Partial Least Square (PLS) were used to analyse the data. Findings: Based on the results, it was found that perceived benefit and perceived trust have a positive and significant effect on attitudes toward residential solar power systems. Moreover, attitudes toward residential solar power systems, environment value and awareness are having positive influence on residential SPS install intention. Predictably, perceived cost has a negative influence on residential SPS install intention. Research limitations/implications: Firstly, this study depends on self-reports that may not be a valid reflection of real behavior and there may be chances that some under-reporting may have happened. Secondly, this study utilized convenience sampling, where the sample consists mainly Malaysian Chinese (80.6% respondents are Chinese) which restricted to the real population structure in Malaysia. Thirdly, the study was conducted in northern of Malaysia which limit in Penang state only. Hence, generalizing the results to the entire population may be limited. Practical implications: Implications of the results and future research directions are addressed.
- Publication
Global Business & Management Research, 2017, Vol 9, p266
- ISSN
1947-5667
- Publication type
Academic Journal