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- Title
What Influences The Behavioural Intention In Medical Tourism? A Threat and Coping Perspective.
- Authors
Ai Na Seow; Yuen Onn Choong; Ling Meng Chan
- Abstract
Purpose: This study aims to evaluate the threat appraisals with regards to perceived threat on health, and the coping appraisals in relation to perceived efficacy and response cost from international tourists on their behavioural intention in receiving medical services abroad Design/methodology/approach: A total of 265 responses were analysed via partial least squarestructural equation modelling to assess on measurement model and structural model. Findings: From the findings, it is evident and accentuated that perceived severity, perceived vulnerability, perceived respond efficacy and perceived self-efficacy are significantly predicting on international tourists' behavioural intention in medical tourism. Several implications emphasising on the adoption of PMT on tourists' behavioural intention are identified. Research limitations/implications: The research ascertained that both perceived threat and perceived efficacy play an important in influencing international tourists' intention to seek medical tourism in Malaysia. Practical Implications: It provides insights that the Ministry of Health, healthcare centre or association should ensure the quality and advancement of facilities, infrastructures, healthcare centre environment as well as technologies are up to the international level whereby this would enhance the international tourists' efficacy and confident in Malaysia's healthcare services. Originality/value: This study has contributed a better understanding on the decision making process and determinants to influence the international tourists to select Malaysia as their medical tourism destinations.
- Publication
Global Business & Management Research, 2018, Vol 10, Issue 3, p866
- ISSN
1947-5667
- Publication type
Academic Journal