We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Tüketici Davranışları Üzerinde Sosyal Medya Etkileri: Apple ve Samsung Örneği.
- Authors
YILDIZ, Yasin
- Abstract
Business strategies and activities are planned according to consumer behavior. Marketing science communicates face to face with people. The social networks in internet are used as medium of communication and advertising by the firms for segmenting the market to be targeted and transferring the messages. This study aims to identify the impacts of university students' use of social media on their Apple and Samsung product purchases. The method for this study included a survey completed by 627 college level students. Graphic methods and factor analysis methods were used to analyze the data.
- Publication
Kastamonu University Journal of Economics & Administrative Sciences Faculty / Kastamonu Üniversitesi Iktisadi ve Idari Bilimler Fakültesi Dergisi, 2014, Vol 4, Issue 2, p5
- ISSN
2147-6012
- Publication type
Academic Journal