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- Title
Factors Influencing 5G Smartphone Purchase Intentions in Vietnamese Market: A Critical Realism Approach.
- Authors
Minh-Duy Le; Shirley Ou Yang
- Abstract
The current debates on the fifth-generation (5G) have kindled a survival race to achieve it, but little attention has been paid from the customers' perspectives themselves. This research, thus, aims to propose ?what will induce customers to purchase 5G smartphones. To this end, we performed a mixed-method study under the critical realism paradigm. In addition to common factors (e.g. social influences, productfeatures, price, and aesthetic values), we also found that purchase intentions are negatively affected by security concerns, thus contributing a fresh perspective to literature. Besides, we used qualitative data to discover generative mechanisms that cause structural relationships.
- Publication
Journal of Marketing Development & Competitiveness, 2021, Vol 15, Issue 1, p45
- ISSN
2155-2843
- Publication type
Academic Journal
- DOI
10.33423/jmdc.v15i1.4169