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- Title
A STUDY OF USE AND IMPACT OF INTERNET BANKING ON CUSTOMER SATISFACTION LEVEL (WITH SPECIAL REFERENCE TO UDAIPUR DISTRICT).
- Authors
SHRIMALI, ASHISH
- Abstract
The constant changes in technology and lifestyles have changed the face of banking service industry in India. Banking industry has revolutionised the internet banking services with the help of technology. Internet banking has become one of the widely used banking services among Indian retail banking customers in recent years. It has been analysed that internet banking service quality is a key issue to maintain customer satisfaction. Thus the purpose of the study is to explore the internet banking service dimensions and to analyze its impact on the customer satisfaction through Z-test. A structured likert based questionnaire was prepared and was filled by the internet banking users of Udaipur district of Rajasthan. The research showed that there is a positive impact of service quality dimensions on customer satisfaction.
- Publication
CLEAR International Journal of Research in Commerce & Management, 2015, Vol 6, Issue 8, p92
- ISSN
2249-4561
- Publication type
Academic Journal