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- Title
CUSTOMER SATISFACTION ON BABY CARE PRODUCT.
- Authors
MALARVIZHI, J.; NIVETHA, K.
- Abstract
Today's market is a more customer oriented in the sense all the business operations revolve around satisfying the customers by meeting their needs through effective service. When it comes to babies, things are expensive and companies are always looking to develop the most cutting-edge products. Parents are constantly concerned with getting the best products in the market and doing everything right so that their child is safe and sound. But the question is how parents determine which products are the best and which ones are simply claiming to be the best. The study focuses on consumer attitude, awareness, opinion level of satisfaction and factors that influences to purchase Baby products of Johnson & Johnson and Himalaya.
- Publication
CLEAR International Journal of Research in Commerce & Management, 2020, Vol 11, Issue 3, p16
- ISSN
2249-4561
- Publication type
Academic Journal