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- Title
Stratégies d'Entreprises et Innovation Frugale Environnementale : Proposition d'une Matrice Stratégique.
- Authors
Bouvier-Patron, Paul
- Abstract
Proactive firms could prefer an ex ante environmental innovative strategy in order to design a product. To achieve a such a goal, a choice has mainly to be done between a sophisticated way or a frugal one. The result is a strategic matrix aiming, among all, to a new option: frugal environmental innovation called IFE. This matrix as a tool is helpful for opening strategic perspectives for firms.
- Publication
Recherches en Sciences de Gestion, 2020, Issue 136, p39
- ISSN
2259-6372
- Publication type
Academic Journal
- DOI
10.3917/resg.136.0039