We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
SATISFACTION AND TRUST IN E-COMMERCE.
- Authors
NICA, ELVIRA
- Abstract
Scholarship about interests of online consumers in the purchasing decision, key determinants impacting online consumer contentment, and the link between satisfaction and customer loyalty has increased and consolidated, especially in recent years. The analysis presented in this paper contributes to research on the customer's online decision making process, elements affecting online customer satisfaction, and the effect of satisfaction on loyalty in the context of e-commerce.
- Publication
Psychosociological Issues in Human Resource Management, 2015, Vol 3, Issue 1, p107
- ISSN
2332-399X
- Publication type
Academic Journal