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Title
Entrepreneurial Strategies.
Authors
Drucker, Peter F.
Abstract
Although strategy has become an "in" word, there has been little if any discussion on entrepreneurial strategies. In this excerpt from his forthcoming book, Innovation and Entrepreneurship, Peter Drucker examines two major entrepreneurial strategies, how they work, how they have been successfully used in the past, and how they can be applied in today's business environment.
Publication
California Management Review, 1985, Vol 27, Issue 2, p9