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- Title
THE IMPACT OF FAMILY COMMUNICATION ON ADOLESCENT CONSUMER SOCIALIZATION.
- Authors
Moschis, George P.; Moore, Roy L.; Smith, Ruth B.
- Abstract
This study extends previous research on the communication processes in consumer socialization to include modeling, reinforcement and social interaction. Its purpose was to determine the relative importance of such learning mechanisms as well as ascertain the role of family communication in the development of consumer learning. The results suggest that different influence processes are used in the transmission of consumer cognitions and behavior from parent to child.
- Publication
Advances in Consumer Research, 1984, Vol 11, Issue 1, p314
- ISSN
0098-9258
- Publication type
Conference Proceeding