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- Title
TELEVISION ADVERTISING AND INTERPERSONAL INFLUENCES ON TEENAGERS' PARTICIPATION IN FAMILY CONSUMER DECISION.
- Authors
Moschis, George P.; Mitchell, Linda G.
- Abstract
This paper presents the results of a study designed to test the effects of television advertising and interpersonal communications on the teenager's consumer behavior. Unlike previous studies, however, the effects of such communication processes on teens are evaluated in the context of household decision making. Specifically, the research examines the effects of television advertising, family and peer communications about consumption on the child's participation in household decision making.
- Publication
Advances in Consumer Research, 1986, Vol 13, Issue 1, p181
- ISSN
0098-9258
- Publication type
Conference Proceeding