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- Title
The Effects of Incentives on Environment-Friendly Behaviors: A Case Study.
- Authors
Hutton, R. Bruce; Markley, Frank
- Abstract
The use of incentives to encourage social change behaviors has received a good deal of attention in past years, primarily from a conservation perspective. This paper reports the results of a financial incentive program to reduce air pollution. Almost 9% of the 6500 employees of a large public utility participated in the program by changing their commute mode from driving alone to carpooling, vanpooling, or taking a bus.
- Publication
Advances in Consumer Research, 1991, Vol 18, Issue 1, p697
- ISSN
0098-9258
- Publication type
Conference Proceeding