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Title
THE DIRECTION OF CONSUMER COMPLAINT RESEARCH.
Authors
Landon Jr., E. Laird
Abstract
My purpose in the first section of this paper is to present some concerns about the three papers in this session. No attempt is made to evaluate the net worth nor the relative merit of the papers, as each reader will be able to better judge with respect to the reader's frame of reference. The second section presents some observations on the state of consumer complaint research.
Publication
Advances in Consumer Research, 1980, Vol 7, Issue 1, p335