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- Title
The Buddhist Self and Symbolic Consumption: The Consumption Experience of the Teenage Dhammakaya Buddhists in Thailand.
- Authors
Wattanasuwan, Kritsadarat; Elliott, Richard
- Abstract
This study explores how a group of religious Buddhist teenagem in Thailand negotiate their Buddhist beliefs and endeavour to create a sense of identity in their everyday consumption. Although Buddhism advocates the concept of "no-self", these teenagers still aspire to create the self. Instead of trying to detach themselves from selfness, these teenagers paradoxically fall into attachment to particular symbolic consumption in an attempt to become what they believe a good Buddhist should be. An interpretive approach via ethnographic fieldwork is employed to achieve an in-depth understanding of the relationship between the Buddhist self and consumption practices.
- Publication
Advances in Consumer Research, 1999, Vol 26, Issue 1, p150
- ISSN
0098-9258
- Publication type
Conference Proceeding