We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Competitive Paper Session: Methodological and Experimental Design Issues.
- Authors
Shrum, L. J.; Marshall, Roger; Loi Soh Loi; Na WoonBong; Wojnicki, Andrea C.; Chien-Huang Lin; Ying-Ching Lin; Raghubir, Priya
- Abstract
This article focuses on the magnitude of effects of television viewing on social perceptions that vary as a function of data collection methods. Numerous content analyses of television have shown that a number of constructs are consistently overrepresented on television relative to their real-world incidence. Such constructs include crime, violence, affluence, marital discord, and particular occupations such as doctors and lawyers, among others. Cultivation theory points that frequent viewing of these distortions of reality will increasingly result in the perception that these distortions reflect reality. Numerous studies have confirmed the predicted correlation between amount of viewing and beliefs congruent with the television portrayals. For example, television viewing has been shown to be positively correlated with estimates of the number of doctors, lawyers, and police officers in the real world, the prevalence of violence, and the prevalence of ownership of expensive products. In addition, heavy television viewing has been shown to be associated with greater anxiety and fearfulness, greater faith in doctors, greater pessimism about marriage, greater interpersonal mistrust, and higher levels of materialism.
- Publication
Advances in Consumer Research, 2004, Vol 31, Issue 1, p511
- ISSN
0098-9258
- Publication type
Conference Proceeding