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Title
The Influence of Flow on Hedonic and Utilitarian Shopping Values.
Authors
Sénécal, Sylvain; Gharbi, Jamel-Edine; Nantel, Jacques
Abstract
Examines the influence of flow on hedonic and the utilitarian values of consumers' on-line shopping experiences. Need of incorporation of shopping values for compelling shopping experiences; Analysis of both hedonic and utilitarian values.
Publication
Advances in Consumer Research, 2002, Vol 29, Issue 1, p483