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- Title
PRODUCT COUNTERFEITING: CONSUMERS AND MANUFACTURERS BEWARE.
- Authors
Bamossy, Gary; Scammon, Debra L.
- Abstract
Conservative estimates of the commercial counterfeiting of consumer and industrial products suggest that the activity is a world wide phenomena, amounting to hundreds of millions of dollars annually. This paper (1) identifies and briefly discusses the many factors in the world market that allow the practice of counterfeiting to thrive; (2) provides a framework to aid in the systematic research of counterfeiting activities; (3) presents findings from an exploratory study focusing on consumer experiences with and perceptions of product counter-feiting; and (4) suggests additional areas for research.
- Publication
Advances in Consumer Research, 1985, Vol 12, Issue 1, p334
- ISSN
0098-9258
- Publication type
Conference Proceeding