We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
CONSIDERATIONS FOR SITUATIONAL RESEARCH.
- Authors
Bonner, P. Greg
- Abstract
The amount of situational research in the consumer behavior literature is most impressive. See Leigh and Martin (1981). This paper extracts a number of focal issues from this literature and discusses their implications for future situational research. It is felt that proper attention to the issues raised herein prior to one's research design should alert the researcher to both potential pitfalls in the planned research and potential contributions in the study of situation.
- Publication
Advances in Consumer Research, 1985, Vol 12, Issue 1, p368
- ISSN
0098-9258
- Publication type
Conference Proceeding