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- Title
Death By Nostalgia: A Diagnosis of Context-Specific Cases.
- Authors
Baker, Stacey Menzel; Kennedy, Patricia F.
- Abstract
Nostalgia has been a popular subject in a recent stream of research, but the research has not, as of yet, delineated between the different levels of nostalgia and the levels of emotional intensity associated with each. We suggest that there are three types of nostalgia--real, simulated, and collective--and that each has an inherent value to add to marketing. Propositions are presented which may give a more complete understanding of the use of nostalgia as a promotional tool and its role in marketing.
- Publication
Advances in Consumer Research, 1994, Vol 21, Issue 1, p169
- ISSN
0098-9258
- Publication type
Conference Proceeding