We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Genetic Testing for Breast and Ovarian Cancer Susceptibility: Evaluating Direct-to-Consumer Marketing -- Atlanta, Denver, Raleigh-Durham, and Seattle, 2003.
- Authors
Jacobellis, J.; Martin, L.; Engel, J.; VanEenwyk, J.; Bradley, L.; Kassim, S.; Jorgensen, C.; Litch, J. A.; Myers, M. F.
- Abstract
Summarizes the results of a survey which assessed the effectiveness of a direct-to-consumer advertising campaign for genetic testing for breast and ovarian cancer conducted by Myriad Genetic Laboratories Inc. Target audiences of the campaign; Overview of the respondents of the survey; Percentage of consumers who reported being aware of the genetic testing for hereditary breast and ovarian cancer.
- Publication
MMWR: Morbidity & Mortality Weekly Report, 2004, Vol 53, Issue 27, p603
- ISSN
0149-2195
- Publication type
Academic Journal