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- Title
More Rare Air: Michael Jordan on Michael Jordan .
- Authors
Denzin, Norman K.
- Abstract
The article discusses Michael Jordan's role in restoring African American identity in the U.S. through sports. Those who control the media control a society's discourses about itself. A majority of Americans know and understand the American racial order through media representations of the Black ethnic other. With only slight exaggeration, it can be argued that the most significant feature of the contemporary American racial order is the one given in the professional sporting arena, the world of the National Basketball and National Football associations. black media personalities like Michael Jordan, Spike Lee, Arsenio Hall, Oprah Winfrey and Bill Cosby focus, organize and translate Blackness into commodifiable representations and desires that can be packages and marketed across the landscape of American popular culture. Following arguments developed by Jean-Paul Sartre, it is possible to read this world racial order through the figure of one man, Michael Jordan. Sartre reminds us that every person is summed up and for this reason universalized by his epoch, and he in turn resumes it by reproducing himself in it as singularity. Michael Jordan sums up his epoch, the most widely recognized professional athlete in the world today.
- Publication
Sociology of Sport Journal, 1996, Vol 13, p319
- ISSN
0741-1235
- Publication type
Academic Journal
- DOI
10.1123/ssj.13.4.319