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- Title
Media Strategies to Combat Intimate Partner Violence: Opportunities and Challenges to Active Bystander Promotion in Jamaica.
- Authors
CAMERON, NICOLEOLA
- Abstract
Jamaica has the highest rate of intimate partner violence in the Caribbean. How to reduce these violent acts, often committed against women, continue to be a high socio-political agenda item. One promising avenue that could address intimate partner violence is public awareness of the role bystanders can play in these situations. Bystanders are third party witnesses who can help before, during or after violent acts. Bystander programmes in other countries have seen much success and provide templates and learning opportunities for Jamaica. However, there are attitudes, norms and behaviours related to bystander involvement which pose tremendous challenges. Any attempt at attitudinal and behaviour change will have to be mindful of these cultural factors. This paper discusses bystander intervention and the attendant challenges that exist in Jamaica. Importantly, the paper also makes recommendations on how a variety of media strategies and platforms can be used to address these challenges while promoting positive bystander attitudes and behaviours.
- Publication
Journal of Arts Science & Technology, 2020, Vol 13, Issue 1, p1
- ISSN
0799-1681
- Publication type
Academic Journal