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- Title
Shopping Malls in India: Factors Affecting Indian Customers' Perceptions.
- Authors
Devgan, Deepak; Kaur, Mandeep
- Abstract
Several factors such as rising per capita income, emergence of nuclear families, entry of multinational companies offering a huge variety of products has raised the demand of household products. This has been seen as an opportunity for the ushering organized retail sector that is growing by leaps and bounds in India. Even in the middle and small cities, the shopping malls have been successful to snatch the customers of small kirana stores at a very fast pace, thereby, making it imperative to locate the factors that contribute in forming changing attitude of customers' towards shopping malls. The present study tried to attain this objective by applying the statistical technique of factor analysis and extracted six important factors determining customers' perceptions towards shopping malls in India
- Publication
South Asian Journal of Management, 2010, Vol 17, Issue 2, p29
- ISSN
0971-5428
- Publication type
Academic Journal