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- Title
社会语言学视角下的阳朔西街语言景观变迁研究.
- Authors
张蔼恒; 孙九霞
- Abstract
Linguistic landscape constitutes cultural landscapes in public space, and it is also an important representation of the cultural and social impact of tourism on destinations. This phenomenon attracts scholars mainly from sociolinguistics and geography. In tourism geography, linguistic landscapes are usually studied as objects attracting tourists or an indicator representing placeness. However, the influence of tourism development on linguistic landscape construction remains unidentified academically. In terms of the research subject, linguistic landscapes in urban areas are more popular than those in rural areas. The present study applies nexus analysis to investigate Yangshuo’s linguistic landscapes to understand the dynamic interaction between tourism development and the making of linguistic landscapes in the rural destination. Nexus analysis is an ethnographically-oriented analysis approach. Its research subject is social action, for instance, the aggregated social practices in real-time life. Linguistic landscapes construction can be regarded as a social action that brings the past and present social practices together, reflecting the cultural, social, and political elements of the society. Nexus analysis suggests that social actions should be studies in terms of the discourses in place, the interaction order, and the historical body, all of which are included in the study of investigating the making of Yangshuo’s linguistic landscape phenomenon. This exploratory research focuses on the shop names in Xijie of Yangshuo, which is a famous business pedestrian street in this tourist destination. By analyzing 1505 photos of shop names and the interviews with both shop owners and tourists, the study finds that the linguistic landscapes of Xijie’s shops are related to the tourism development stages in Yangshuo. Before 2000, the forming of English-dominated linguistic landscapes in Yangshuo was resulted from the in-depth relationship of the host and guest, and they were also built jointly by backpackers and local shop owners. Local shop owners as hosts and backpackers as guests had conducted in-depth host-guest interactions. Both hosts and guests, as historical bodies, have jointly constructed authentic English linguistic landscapes. After 2000, due to the changes of historical bodies, the friendly host-guest relationship has faded, and Chinese domestic tourists have become the major market. As a result, the shop signs in Xijie mainly use Chinese for communication. In addition, Yangshuo’s linguistic landscape is also the result of globalization and mobility, both of which have long been regarded as the main driving forces for the promotion of English. In this context, linguistic landscapes in most rural tourism destinations have changed from monolingual to bilingual, or even multilingual. Affected by tourism development, Yangshuo’s linguistic landscapes show the trend of de-internationalization and de-globalization. The business linguistic landscapes shift from English-dominated to Chinese-dominated due to global mobility. Tourism has brought the flows of capital, tourists, culture, and information to Yangshuo. Social mobility has changed the historical body of linguistic landscapes and faded real- time face- to- face interaction. The reducing of English signboards in Xijie is the result of less in-depth host-guest interaction.
- Publication
Tourism Tribune / Lvyou Xuekan, 2021, Vol 36, Issue 10, p39
- ISSN
1002-5006
- Publication type
Academic Journal
- DOI
10.19765/j.cnki.1002-5006.2021.10.008