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- Title
Using Internet Polling to Forecast the 2000 Elections.
- Authors
Taylor, Humphrey; Bremer, John; Overmeyer, Cary; Siegel, Jonathan W.; Terhanian, George
- Abstract
In recent years, much has been said and written by supporters and critics of Internet-based survey research. Amid much vigorous debate and disagreement, critics argued that, because most online surveys do not use probability samples of the population, they are bound to be seriously inaccurate. However, the election of November 2000 has clearly demonstrated that Internet polls can be designed and executed to measure voting intentions with great accuracy. The numbers here speak for themselves. INSET: EXECUTIVE SUMMARY.
- Publication
Marketing Research, 2001, Vol 13, Issue 1, p26
- ISSN
1040-8460
- Publication type
Academic Journal