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- Title
THE ROLE OF THE INTERNET IN SURVEY RESEARCH: GUIDELINES FOR RESEARCHERS AND EXPERTS.
- Authors
Maronick, Thomas J.
- Abstract
The paper examines the relationship between web-based surveys and more traditional survey methods. The paper examines issues related to: sample quality, response rates, sample panels, and the use of incentives in a web-based environment. The paper also discusses web-based survey design issues and factors to be considered for effective utilization of web-based surveys in litigation and research contexts and identifies effective implementation techniques, including use of devices to assure the quality of the resulting data. Managerial implications and directions for future research are also discussed.
- Publication
Journal of Global Business & Technology, 2009, Vol 5, Issue 1, p18
- ISSN
1553-5495
- Publication type
Academic Journal