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- Title
Tesla: Accelerating to Market.
- Authors
Fisher, Matthew; McCabe, Mary Beth
- Abstract
Case study examining the strategic and operations decisions surrounding the launch of Model 3 sedan by Tesla, the California based manufacturer of electric vehicles. The case provides background for Tesla, the NUMMI manufacturing plant, and the firm's charismatic CEO, Elon Musk. The firm faces market strategy alternatives presented in the context of operational and financial resource constraints. Additionally, the case provides sales data tables of U.S. alternative powertrain auto industry sales, U.S. semi truck sales, and Tesla production figures to aid decision analysis.
- Publication
Journal of Strategic Management Education, 2019, Vol 15, p1
- ISSN
1649-3877
- Publication type
Academic Journal