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- Title
CUSTOMER PROFILING USING GIS.
- Authors
BADEA, Ruxandra; BAGU, Constantin; BADEA, Alexandni; MOISE, Cristian
- Abstract
One of the challenges encountered now days by sales and marketing specialists is customer profiling. Knowing where your clients live and what their characteristics are becomes a necessity. in order to survive and be competitive a company needs to make its market transparent and to know exactly who to target in marketing campaigns. Obviously, by taking all these aspects into consideration, products can be easily adapted in order to comply with the target clients' desires and needs. Strategic profiling is one of the fields in which using databases and Geographical information Systems can make a difference.
- Publication
Annals of DAAAM & Proceedings, 2009, p567
- ISSN
1726-9679
- Publication type
Conference Proceeding