We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
From Subliminal Perception to Neuromarketing.
- Authors
GHERASIM, Adrian; GHERASIM, Daniel
- Abstract
The functioning of the brain is the subject of a special category of science, called neuroscience, which includes a number of new branches of science, such as: neurobiology, psychobiology, neuropsychology, psychophysiology, cognitive psychology, nervous system pathology, etc., and in the last time, and neuromarketing. All this was intended to explain how the brain, mind, cognitive processes and, most importantly, the human subconscious work. In this way we arrived at the subliminal perception (also called unconscious perception, which refers to the stimuli presented below the limit of consciousness and how they could influence the thoughts, feelings, reactions and actions of the individual, respectively his behaviour (including buying). Neuromarketing is also a new field of marketing that aims to use neuroscience to explain a series of consumer behaviours caused by stimuli whose action is not perceived by them without realizing it. Because the actions of marketers thus grounded not to be perceived by buyers as manipulative, it is necessary to strictly observe the so-called neuroethics.
- Publication
Economy Transdisciplinarity Cognition, 2020, Vol 23, Issue 2, p40
- ISSN
2067-5046
- Publication type
Academic Journal