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- Title
AN ANALYSIS ON INFLUENCING FACTOR FOR BUYING AT SHOPPING MALLS - A CONSCIOUS EXPLORATION.
- Authors
BARANIKUMAR, D.; SHOBANA, R.; BIKILA, MESFIN LEGESE
- Abstract
Consumers are the king of Today's market. They decide their buying habits. It has been always a challenging job for the marketer to study his buying habits, because it changes from time to time. In the current article the researcher tried to identify the influencing factor of purchase by doing a conscious survey and proper administrative development. The researcher has chosen Shopping Malls as the geographical location as it is considered a booming place of purchase. Several closed ended questions were solicited and analyzed. The findings anticipated from the study shows the relationship between consumers and the influence over purchase.
- Publication
CLEAR International Journal of Research in Commerce & Management, 2020, Vol 11, Issue 12, p1
- ISSN
2249-4561
- Publication type
Academic Journal