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- Title
DRIP MARKETING: SLOW AND STEADY WINS THE CUSTOMERS.
- Authors
KALPANA, S.
- Abstract
Drip marketing is a communication strategy that sends, or 'drips,' a pre-written set of messages to customers or prospects over time. The study of the topic will be more helpful to the marketers in bringing stiff customers to their hand by competing with the competitor. The study is undertaken to bring awareness about Drip Marketing, to give information about the Mediums of Drip Marketing, to give the Principles of Drip Marketing, to give an elaborative report regarding Drip Marketing and to know the awareness level of marketers about the Drip Marketing. The study was conducted in Coimbatore city by taking both primary (Questionnaire) it has been collected by random sampling method from 100 customers and secondary data have also been used. The findings of the study reveals that the majority of 58% of the respondents are male, Majority of 73% of the respondents are under the age group of below 30 years, Majority of 57% of the respondents are married, Majority 50% of the respondents are having the educational qualification up to under graduation and Majority 38.5% of the respondents are moderately awarded about the Drip Marketing Concept. Drip Marketing should be planned while planning for calendar which will give successful and stiff customers.
- Publication
CLEAR International Journal of Research in Commerce & Management, 2013, Vol 4, Issue 6, p74
- ISSN
2249-4561
- Publication type
Academic Journal